BooksMarket researchSales and marketing managementSales & marketing managementBusiness & economicsMarketing
Brand Metrics: Measuring Brand Efficacy along the Customer Journey
by Kall, Jacek
Product Details
Author
Kall, Jacek
Publisher
Routledge
Published
2021
Pages
142
Binding
Hardcover
Edition
1
ISBN
9780367765033
Language
English
Genre
Market research, Sales and marketing management, Sales & marketing management, Business & economics, Marketing
Category
Books