BooksBUSINESS & ECONOMICS/Marketing/General
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
by C. Torelli
Product Details
Author
C. Torelli
Publisher
Palgrave Macmillan
Published
2013
Binding
Hardcover
ISBN
9781137333315
Language
English
Genre
BUSINESS & ECONOMICS/Marketing/General
Category
Books