BooksBUSINESS & ECONOMICS/Sales & Selling/General

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

by Philip Kotler, Fernando Trias De Bes

Product Details

Author

Philip Kotler, Fernando Trias De Bes

Publisher

Wiley

Published

2003

Binding

Hardcover

ISBN

9780471455165

Language

English

Genre

BUSINESS & ECONOMICS/Sales & Selling/General