BooksBUSINESS & ECONOMICS/Marketing/General
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer
Product Details
Author
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer
Publisher
Pearson Education
Binding
Hardcover
ISBN
0137058292
Genre
BUSINESS & ECONOMICS/Marketing/General
Category
Books
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