BooksBusiness & economicsMarketingGeneralSales & marketingCustomer services
Strategic Customer Management: Integrating Relationship Marketing and CRM
by Payne, Adrian, Frow, Pennie
Used Book in Good Condition
Product Details
Author
Payne, Adrian, Frow, Pennie
Publisher
Cambridge University Press
Published
2013
Pages
542
Binding
Hardcover
ISBN
9781107014961
Language
English
Genre
Business & economics, Marketing, General, Sales & marketing, Customer services
Category
Books