BooksBUSINESS & ECONOMICS/Corporate & Business History

"This Business has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story

by Peter Bieler

Product Details

Author

Peter Bieler

Publisher

Wiley

Published

1996

Binding

Paperback

ISBN

0471147494

Language

English

Genre

BUSINESS & ECONOMICS/Corporate & Business History