BooksBUSINESS & ECONOMICS/Marketing/Industrial
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
by James C. Anderson, Nirmalya Kumar, James A. Narus
Product Details
Author
James C. Anderson, Nirmalya Kumar, James A. Narus
Publisher
Harvard Business Review Press
Binding
Hardcover
ISBN
1422103358
Genre
BUSINESS & ECONOMICS/Marketing/Industrial
Category
Books